Mr. Zito has more than 30 years’ experience as a brand communications and advertising and public relations executive in the sports, financial, pharmaceutical and entertainment industries. As the Executive Vice President and member of the Management Committee of the New York Stock Exchange, Bob built the NYSE’s brand into one of the most respected in the world. He is best known for bringing television to the NYSE trading floor, and creating the daily “must-see” events of high-powered newsmakers ringing the opening and closing bells, creating global visibility for NYSE-listed companies and member firms.

As Sony’s Vice President of corporate communications, he helped rebrand the company as a global entertainment leader following Sony’s acquisitions of CBS Records and Columbia Pictures.

During his time as Chief Communications Officer and a member of the Management Committee of Bristol-Myers Squibb he guided the successful ‘Together we can prevail’ brand campaign, which focused on the company’s mission to help patients prevail over serious diseases. In all three roles, Bob handled many crisis communications assignments ranging from criminal issues, to business interruptions, to executive transitions. At Zito Partners and Ketchum Zito Financial, Bob has helped companies with similar crisis engagements, helping CEOs and Management Committees with critical business and personal issues.